Itaipu will be receiving the award for its ‘Vote Falls’ campaign.
ADVB-PR (Association of Sales and Marketing Managers of Brazil – Paraná Unit) will be delivering the 2012 Top of Marketing award on November 22.
Itaipu Binacional was awarded in the Hotel, Tourism and Culture category for the campaign it created and sponsored for the election promoted by Swiss foundation New Seven Wonders, which, in 2011, confirmed the biggest attraction of Destination Iguassu among the seven new wonders of nature.
The award ceremony will be at Teatro Positivo, in Curitiba. Winning companies from all categories are running for the Grand Prix, an award for the case that, in the opinion of the judging panel, won the highest evaluation among the winners of all categories.